Saturday, September 4, 2010

Route plan



18th August

we decided upon the theme for our products and made SWOT analysis for the same. this took us till noon . later we decided to visit houses and collect cans or bottles whatever could have been possible.
later in the afternoon we took a trip through the houses in the SFS colony. Afternoon did not prove a good time to visit houses also most of them were not very supportive. we ended up just up just getting a few boxes and empty tubes. we also tried a asking help from a few shops but nothing worked. so we visited the scrap shop in the market and found a interesting trunk. As we were not aware of the price offered we waited for looking at more places and at the same time some shopkeepers told us to visit the Attur layout for timber waste but as we went there we did not find anything so we returned home late evening and thought of continuing the next day.


19th August

Today we planned to narrow down on our search by first thinking over the products we would like to bring in. this took up a lot of thinking as we had to connect the products to our topic of research and to the people(our audience).
we came up with around 9 products which possibly could be made.
later in the evening we designed these products and thought about the materials it would require to be made.
some things seemed not so possible to be made because of their availability. so next day we decided to g to the market area in the city.

20th August

Today as we had liberal arts till 2 we decided to leave the city as soon as it was possible.
we traveled a lot to almost all those streets where the truck and auto material could be available like Siddaya road, Kalipalyam street, S.P. road, Gujri and Russel market.
We went to all these places however failed to get the horn we were looking for. we managed to get the rear view mirror and we also managed to get a trunk. However the horn searching took almost 2 hours of our time and when we got one it was over expensive so we decided to leave the idea.
however we managed to get some wood from our friends place just to save out on the cost. If this option will not work out we will be visiting the city again tomorrow to get some more products.

SWOT ANALYSIS

SWOT ANALYSIS

Strengths- The truck art culture is almost all over the world and very common in India. Truck art is something that the people do not need to go to a museum to experience it. It is known to even the people who do not know what art is It’s bright and attractive, colorful and catches eye.
Weakness- our area of truck art intervention is quite limited so we cannot get truck artists having more potential and experience of having done different art to interview and work with in this project. Also Indian truck art history is not easily available, a lot of travelling is required to e done to meet more artists and learn the culture from different areas.
Opportunities- Indian market has always been fond of colors so if this art is taken to the market in the form of different products (maybe waste, products for daily use, decorative pieces etc.) it will do well. Also they need to be given at affordable prices as people do not like to spend much on art and innovation here. Also the truck artists can explore their art on different canvases.
Threats- Because of easy availability of stickers in the market which can be stuck directly by the owners on the trucks to save time and money the original truck at done by the artists since years has been dying. It is necessary to preserve this art or soon we would be travelling on roads with nothing on the trucks to amaze us.

Final project brief

Final project brief



The Truck art intervention.
Our group visited various spaces where the trucks are loaded, unloaded, constructed and painted. We had conversations with the truck drivers, painters and observed their activities. We also observed the entire process of painting the Tempo’s and the trucks. The time spent in painting the Tempo was much less than that required to paint the truck. Also the amount of painting done on the trucks in this part of the country is much less than that in the northern areas.
We also learnt that there are different types of truck art in different parts of Karnataka itself. Also we learnt about the importance of painting the trucks and the use of radium’s.
· · Project objectives: understanding the art not only in this part of the country but looking at various other types which are not available here. Looking at the cultural aspect of the art. The traditional ways and its way into the present age. Taking this art to another level by taking it to masses. Technological advances overcoming the art.
· · Project scope: The people who have been doing this art have never worked on a canvas other than the truck. By taking various other products to them we want them to interact and explore with their art on these products and take the truck art to the masses by introducing these products to them.
· · Desired outcomes: We plan to make and introduce these products to the masses. Not only will they see the art on the product but also learn about the art and culture they are interacting with, with the help of the product.
· · Constraints: we have some geographical boundaries. There is lot to see and learn from this art however all is not available here and it is not possible for us to travel so much and reach these areas. Also time is a big constraint which has to be worked out.
· · Reason for choosing this domain: We tried out three spaces where we could possibly work on and found this space having more potential than others. Also this art is so colourful that it attracted us to look more into it and as this art is dying we thought we could try to introduce some more ideas by which this art can be still worked on.
 This art is seen in day to day to life and hardly given a thought. We just want people to give a thought about why such a beautiful art is gone unnoticed.
Group- Shambhavi and Samhitha.

Design brief for the project on Honnavar

Design brief
This is a design written from the point of view of a customer /client to the designer.
Need to make a story book for children telling them a story of the customs and traditions behind the ornaments. The information about the ornaments shall be provided. The story has to be thought by you and made into something that will interest school students.
Points t be taken care of while building the book-
  • Should be in English(to cover a larger group)
  • The book should represent Folklore(something having a traditional and a tribal feel to it)
  • It can be handmade or print media.
  • Illustrations should complement the story. Should be visually attractive.
  • Not too expensive. Affordable enough to keep in library and sell a few copies.
  • Size should not be bigger than A4, a bit big or small will do but nothing too small or big.
  • Take into consideration the use of colours, paper, font and illustrations.
  • It can be in a single tone.
  • The main point of the book is to convey the culture of wearing ornaments of the halakki community, which is also a dying culture to students. It’s just a way of preserving and taking to the crowd the wonderful story behind the jewellery.

Honnavar project

¨ Honnavar a place where I explored the rich culture, art and crafts was a great experience. I was really interested in the way Halakki tribe dressed up and all about their jewellery. But I was really attracted to the jewellery and the way they made it and it felt like there were so many stories and soles attached to it.
¨ I and Shambhavi had the same interest so we decided to combine our ideas and work together.

our route plan :

MONDAY-TUESDAY
First sorting out the information and prepering the story board.
once the story board is sorted out we can start preparing the characters and the illustrations needed page wise. (day 1 -2)

WEDNESDAY-FRIDAY
Once this is ready we start preparing the final layout for the book
, the illustrations and the content and creating the pages and start work on the book cover

SATURDAY-SUNDAY
complete the left out parts , binding and the finishing.

Honnavar

¨Four day trip to Honnavar a North Canara district in Karnataka is a home to many tribes. We had no idea what we would be working on over there in 4 days. But we explored a lot about the tribes, their rich culture and living.
¨Day1
We stayed in Dr. Savitha’s house, she and her family where very welcoming and our day started with a delicious dish called ‘Kotte rotte’ and Savitha’s mother explained how it is made and how they use the leaves to make dishes.
We experienced a beautiful art called Shedi kale made by Hanumiwho belonged to a tribe called Gomakkalu. The colors used were natural and she also showed how the brush was made by the beetle nut husk. She also represented her life in the form of Shedi kale.We also visited Mavinkurva islands observed their way of living and also the songs they sing and the mats they make.
¨Day 2
  We visited ‘Salvador mane’ and learnt the whole process of rope making. The decay the coconut husks for 9months and after that the husk is beaten and left for drying. They showed us the way they make the rope with a machine which was locally made. They also showed us the traditional way of making rope by hand which they usually don’t make as now this method is replaced by the machine which is less time consuming. We visited many houses in Mavinkurve islands and observed the way they dresses, their jewellery and also heard them sing. The same day we two women visited the house who were from Halakki tribe. We observed how different the new generation women wore their sari and the traditional way of wearing sari was different. We saw their jewellery which was a very important part of their lives. Later in the evening the tribal women dressed us in their attire and we had a beautiful dance and music session. Their jewellery interested me a lot and I wanted to know more about it and decided to do more research on it and understand how their jewellery was a part of their life.
¨Day 3
We went Halakki village and visited many houses, talked to them asked them about their jewellery and their culture. The halakki women were shy, but the Ankola halakki women were more bold. One f the house e visited was the one where en sang and played tabla. Their instruments were made of pots covered with lizard skin. A very locally made instrument but very powerful. The voice was raw but yet fresh to hear. They usually sang this during harvest times at nights which continued to till dawn. We also interacted with them and danced on their music while they did their ‘Suggi dance’ on our music.

¨Day 4

We experienced a full course Brahmin meal. They say that by looking at a person how he eats, sits and how he places  his banana leaf plate.
We finally visited the Honnavar beach and enjoyed the rain and the water.