Matrix for buying a MP3 player

		Philips		Apple		Creative
Budget	100	3	300	4	400	5	500
Sound Quality	90	4	360	3	270	5	450
Memory	80	4	320	3	240	4	320
Size	60	3	180	2	120	4	240
Features	70	2	140	3	210	3	210
			1300		1240		1720

DAY 2 Mapping Marasandra

The second day we mapped Marasandra. We divided ourselves in to two groups. We started making a rough map moving towards the small lake and marking the important houses or shops we came across and on the other hand the other group went in the opposite direction marking the houses and the house number's. At the end we had the rough map and we all came together to sit down and put the two maps together and made the map of Marasandra. We found it difficult to sketch the map keeping scale in mind. But we managed to sketch a map giving a at least some information about the area.
We also observed the activities of the people. The other day we had visited in the afternoon and today we visited in the morning and we noticed that the mornings were pleasant and quite. The women where busy with their household work and men were off to their work, not many children playing. It was really interesting o know how the space changes around the time. How the space changes in the morning, afternoon, evening and night and we actually did not notice this before and this is a very important piece of information in research.

Ex4- Research in Marasandra, DAY 1

We visited a village called Marasandra, a place. No information about the place we started to explore around the village. The first thing we noticed a man making pots. We observed his techniques and asked him about his life. He had started making pots from when he was a child and it was passed on to his children. Their house and their work place where the same.  The broken pots were used as base during the baking of pots.

We explored further to and saw his son making Ganesha Idols. He was making idols for the Gnanesh chaturti festival. The usually finish making 10 idols in 2 days and color them using natural colors. Further we noticed they also made idols using paper and also used grains to decorate the idols. The unused idols were again repaired and kept for sale.

                                            

 Further we saw a shop where they where making brass murtis and further on our way to the lake we saw a grape yard. We reached the lake where the potters remove the clay from. We observed around and noticed many fields.

Ex3 Creating a scenario and persona

Story of a vegetable vender.
My name is Jayalakshmi, I'm from Hassan, settled in Bangalore 15years back. My husband Srinivasan started a business of selling vegetables. He rented a shop for Rs.7000 per month. He used to get all his vegetables from city market and make a profit of Rs.20,000. per month. We had owned two fields in Hassan and my brother in law took care of the fields. As there where no shops around the area our business went on well for many years. I used to take tuitions for primary students and used to earn about Rs.5000 per month.  Our son's name Avinash now studies in 9th std.
We planned to buy a house in Fraser town as our business was going well and we had saved money. We applied a loan in SBI for 20 lacs having 8% interest of interest. Over a period of 5 years we had managed to pay our interest as were making good business.
Every thing was fine till last 3 years. In 2007 my husband started having kidney problems and had to be admitted to the hospital. He could not do his daily routines and needed help.
I started handling the business though i had very less knowledge about it but I had no other choice. Because of my lack of knowledge the business started going down and i also had to take care of my husband and my child. I had to juggle between all these three and so i stopped taking tuitions. With the hospital and medical bills to pay and also pay up my child's school fee it was impossible for us to pay the loan. We had not paid our loan for three months and we had received a notice from the bank. I went to the bank to request them for some help and they would not help. We sold  our land in Hassan and managed to pay back half of the loan. In 2009 my husband passed away leaving me alone with misery. Now I'm taking care of the business with some help from my son. We still have loan to pay back and trying to get help....

EX-2 Research on two lives

I researched on lives of the owner of Dosa kade in yelhanka and a vegitable shop owner in Frazer town.

Name: Jaya
The owner of the "Dosa Kade".
He is from Udupi. His brother Srinivas started this business in 2000. He studied till 10th std in Udupi but could not pass in the 10th exams and decided to come to Bangalore and help his brother. Their family still stays in Udupi and these two brothers now live in their own house in Yelahanka.
They have seven workers who are paid Rs.5000-6000. He mentioned that they earn about Rs.20,000 a month. They work from 6.00am to 9.30pm. He pays a monthly rent of Rs.7000 for the shop. They have almost 500-600 customers coming in every day and most of them are regular customers, some of which are student and RTO workers. He has a very good relationships with customers he greets them every time they come and the interesting thing is he knows languages like Tamil, Kannada, Hindi and a bit of English, so he creates a very friendly relation with his customers.
He has some benches and a stall in the footpath hence he is always troubled by the BBMP people. He also mentioned about the police which keep coming in some times and they serve them free food. But could not find out more details about that matter.

Name: Srinivasan
The owner of 'Vegetable shop'.
I first observed  for some hours how he interacts with his customers and convinces them to buy his vegetables. I got to know that most of his customers were frequent buyers. He knew Kannada, tamil and a bit of Hindi and used to converse with her customers in the language they knew and made up a very close relationship with them. I then approached him pretending to buy something and started talking to him about his life. He is from Hassan came to Bangalore 15 years back. His wife takes tuitions for primary students. He pays monthly rent of Rs.5000. He opens his shop at 8.00am and is open till 9.00pm. He has 2 farms in Hassan which his other brother takes care of and keeps visiting Hassan to check on his farm often. During his absence his wife Jayalakshmi takes care of the shop. He also mentions that she doesn't have the knowledge about how to take care of the business but he has no other option but to let her take care of the shop when he is away. He has a son Prakash who studies in 9th std, and Srinivas says that he is very bright in his studies and is really proud of him. He wants his son to do engineering and get a good job. He was so friendly and happy to talk to me and also excited that some was interested to know about him and his life.
I realized that his mother tongue was Kannada but over the years he learnt Tamil and Hindi which actually helped him to create a bonding with his customers and make them his frequent customers. His tactics to increase his business was really interesting to know.

Plan 16-07-2010

1.Interview the vegetable vendor
2.Try to get secondary information of the owner of chai kade.

Report 15-07-2010

Interviewed one of the person, the person who owns " Dosa Kade". Observed the people around, the workers and the area. I also observed the vegetable vendor in Frazer town, the type of customers she serves, the language she talks and how she manages to get the attention more customers.